In 2024, France’s e-commerce market is booming, now worth €84.32 billion and expected to hit €120.99 billion by 2029. With over 50 million online shoppers, consumer habits are shifting towards online platforms, driven by convenience and wide variety. Let’s uncover some key e-commerce trends and top online stores in France.
E-Commerce growth in France: key trends in 2024
France’s e-commerce market ranks third in Europe, following Germany and the United Kingdom, with a 17% year-over-year growth from 2023 to 2024.
Consumers now shop online more frequently, averaging 54 transactions per year, representing €3,500 in annual spending per shopper. Online shopping habits have evolved, with a preference for single, convenient platforms like Amazon leading the way.
What French online shoppers love to buy online
According to Statista, French online shoppers have diverse preferences, with fashion dominating at 53%, while shoes and beauty products follow closely at 39% each. Categories like toys, games, accommodation, and transport ticketing also see popular categories, each drawing interest from over a third of consumers.
In cross-border shopping, 64% of French buyers choose clothing and footwear, while 29% purchase consumer electronics, and 22% opt for sports and hobby items.
What drives loyalty in French e-commerce: price, delivery, and convenience
French online shoppers keep coming back for affordable prices (63.8%) and good delivery conditions (45.6%).
When shopping, 45% of consumers do thorough research, and 40% rely heavily on customer reviews before making decisions. Delivery speed matters too—35% prefer express shipping. Shoppers love the convenience of mobile shopping, but 28% still like to see and touch items before buying. With evolving expectations, delivering a seamless, trustworthy, and fast shopping experience is key to winning them over.
What are the top online stores in France
In 2024, the French e-commerce market continues to thrive, here are the top online stores in France for 2024, based on e-commerce net sales (in million U.S. dollars):
- Amazon.fr – $6,132 million
- Shein.com – $2,446.3 million
- Veepee.fr – $1,622.2 million
- Auchan.fr – $1,463.4 million
- Boulanger.com – $1,417 million
- Coursesu.com – $1,297.7 million
- Apple.com – $1,143.6 million
- E.Leclerc – $1,140.3 million
- Leroymerlin.fr – $1,018.4 million
- Cdiscount.com – $948 million
How CIRRO Parcel drives your e-commerce success with last-mile delivery
By partnering with CIRRO Parcel, you’ll gain access to our extensive delivery network, with eight strategic sorting hubs across France and 45% national service coverage. Our seamless IT integration ensures smooth, efficient logistics, providing cost-effective, door-to-door delivery across key regions. Everything is handled from one trusted source—from single pick-up to route planning and distribution—helping you streamline operations while keeping your customers happy with fast and reliable service.
Whether you’re a small business or a large e-commerce platform, we guarantee smooth, efficient logistics that satisfy your customers.
